Custom Web Design

User-focused. Performance driven. 

An effective website essentially consists of two things: your business goals and the needs of your target market. These are vital aspects of your everyday business. They help to define your overall digital strategy and largely effect the tone and the design of how you present your business online. We work with you to understand the situation in efforts to create a beneficial user-experience. 

Strategy and Architecture

In order to keep end-user goals top-of-mind during the design process, we begin each engagement with a User Analysis that captures key target audience insights and maps them to content and functionality needs. It is a great way to prioritize an abundance of content, gain stakeholder alignment on key audience segments and their needs, and ensure creation of an end product that meets both business and user objectives.

Creative Design

The visual design phase of the website is where the ideas and functionality outlined in the Strategy and Architecture phase meet creativity and personality. Overall, the look and feel of the site must convey your brand and be consistent with your other marketing efforts, both on and offline. It should be a natural balance of content, imagery, functionality and navigational tools reaching an equilibrium of form and function. It must be useful, usable, and leave the correct impression on your visitors.

We see this stage of our process to be the most enlightening. It is at this point you start to see the face of your brand exemplified in full color and as it comes to life online. The results of our creativity is based largely on listening to you to gain an understanding of your business as well as your competitors. We also rely heavily on our experience and intuition to help direct the creative process and the decisions we make.

Click here to check out some of our previous online web projects.